· User Interviews
· Journey Mapping
· Usability Testing
· Wireframe
· Prototype
· Figma
· Otter
· Autoflow
· Whimsical
· Zoom
· Calendly
· Eugene Kim
· Laura Willson
· Olivia Jannarone
As an NCAA coach, the task of scheduling games for the next 2-3 seasons, involving posting open games and sending invitations directly to other teams, can be daunting. This process is often long and cumbersome, requiring significant time and effort to post, invite, and confirm games for each new season. Recognizing these challenges, Alexa and Ann Murray founded Schedulete, an online platform designed to streamline and simplify the game-planning process for coaches.
Enhance the user experience for NCAA coaches by refining the process of posting and responding to game invitations. Empower coaches with an intuitive workflow that promotes efficient in-app communication and progress tracking.
Based on all the information collected through research and findings, we figured that the scheduling tool will require following functionality to better assist our users.
The purpose of the heuristic evaluation was to quickly and easily find usability problems related to coach posting games and inviting other teams. My team and I went through the posting and game inviting process while assessing the site against Jakob Nielsen's 10 general principles for interaction design. Below are the key issues we discovered.
Confusing icons and visual indicators for notification and game status changes.
Unclear error messages and lacking in confirmation for irreversible actions.
Limited ability to modify scheduled games and unclear navigation prompts during invitation.
Ambiguous terminology and phrasing concerning both context and platform function descriptions.
Users needed clarification on iconography, color coding, and organization, leading to difficulties completing certain tasks.
Users required clarification regarding the current layout of information, underscoring the significance of streamlining it.
There was a need for the option of adding coach contact information, suggesting an opportunity to enhance overall user satisfaction.
Users expressed a need for a more effective and user-friendly notification system to improve communication and engagement.
At this stage, it was time to redefine the goal and narrow down its scope based on the insights gained from users.
Vendors need a form that is easy to navigate, gives clear instructions, uses consistent terminology, and provides flexibility so that they can get their products into the hands of more educators.
My team and I created the sitemap and user flow to provide a visual representation of the Schedulete’s site structure.
The user journey map helps us understand the holistic experience of our users as they interact with the Schedulete platform. It provides insights into their actions, emotions, motivations, and pain points at each stage of their journey.
In our low-fidelity designs, we refined the color legend and notifications, added travel options and contact information to the "Create Game" page, and improved the layout of the message and notification sections.
We tested the wireframes’ usability with users to validate our initial design solutions. Here are the four insights we need to improve in the next iteration.
Users does not click the color legend to use as filter which suggest that the design do not promote action.
Users expressed the need for a week view version for the calendar for planning purposes.
There was a need for a confirmation message after a game invitation or update is completed.
The notification icon is confusing or not noticeable to most user during the usability test.
We started with our next iteration on the wireframes based one some of the key takeaways from our user testing.
Working on this case study allowed me to delve deeply into the game scheduling process for NCAA coaches. The primary challenge lies in understanding the unique habits of each user and coach in their seasonal game planning.We encountered obstacles in recruiting users for interviews and testing, as well as in formulating the right questions to gather meaningful insights due to the diverse usage patterns across the platform.Nevertheless, there is potential for enhancing features through rigorous testing and leveraging real-time user data to identify areas for improvement. We anticipate a rise in coach engagement on the platform, as evidenced by increased active user counts, screen time, and open rates tracked via Google Analytics, along with heightened user satisfaction measured through qualitative interviews and polls.
