Ro partnered with the OAC on the consumer survey of people with/without obesity to get insights about how they feel about their weight, their weight loss attempts, and their experience with weight loss care/support/treatments. Ro asked what they know about GLP-1s, what they think about the medications, and if they’d be interested in trying them, as well as about insurance/cost/access/ to obesity treatment/care. The goal of this survey is to build brand awareness via the press, drive consumers to Ro.co, and to educate about GLP1s/ who is seeking them.
Provide accessible insights: To address the prevailing lack of clarity around GLP-1 treatment in obesity care discourse, media coverage, and industry understanding, our landing page aims to provide comprehensive insights. We'll present diverse graphs and leading expert commentaries to clarify the demographics, motivations, and treatment goals of individuals interested in GLP-1 therapy. The goal of this page is to enrich the discourse and facilitate informed decision-making within the healthcare community.
Build brand awareness / trust: To effectively boost brand awareness across multiple audiences, including potential Ro Body patients and consumer and health trade press, our focus is on crafting a landing page that engages and attracts. Our goal is to explore strategies for enhancing brand visibility and driving consumer interest.
This project included the Communication, Creative, and Brand team efforts. Starting from the ground up, I was responsible for building the landing page using the design system built in Contentful. Below is a snapshot of the process for the design and launch of the landing page.
I gave the comms team a quick mockup for Ro's survey landing page so they can use as a template for their content and graphic design.
To ensure the page's content is accessible to visitors, I implemented visual hierarchy, a simplified layout, and a vertical scrolling design.
By utilizing visual cues like table of content, headings, and visuals help in breaking down content into digestible sections, making the page easier to scan and comprehend.
Given the large quantity of data-centric graphics on the page, it's crucial to maintain a simple design to minimize cognitive load.
Since the majority of visitors access the page on mobile devices, the landing page content is arranged vertically rather than horizontally to enhance accessibility for vertical scrolling.
To build visitor trust and increase brand awareness for Ro, we included quotes from experts and Ro's patients. These testimonials enhance the site's professionalism and credibility.
Visitors are more likely to trust information that is backed by experts, which can reduce skepticism and build confidence in the brand.
Genuine quotes from real patients provide authenticity, making our claims more believable and trustworthy. Patient quotes can add a human element to the page, allowing potential patients to relate to real-life experiences. This can make the brand more approachable and relatable.
